The Italian Lounge at the 54th CIFF Shanghai中國家博會

The Italian Lifestyle Lounge is designed by Davide Pavanello Lab (***), on behalf of AIPI, as a flexible space to welcome guests, offer the opportunity to relax and discuss business, organize presentations, and even hold a forum on the themes of added value and collaboration opportunities offered by the Italian Lifestyle.

It is a space that, despite its simplicity, aims to offer an experience where all five senses are engaged: the touch, sight, hearing, smell, and taste of the guests will be stimulated by the products, as well as by the sounds, colors, scents, light, etc. The Italian Design Lounge features the participation of some Italian brands such as Masiero, Natuzzi Edition, and Laminam, representing the complexity of the Italian furniture industry. The selection of Italian companies, as well as the art direction of their presence in The Italian Lounge, is curated by the Italian design studio Vudafieri Saverino Partners (****), which is based in both Milan and Shanghai.

On September 12th at 2:30 PM at The Italian Lifestyle Lounge (7.2B35), the forum "The Intrinsic Value of the Italian Lifestyle - Bringing Benefits to the Quality of Living and Working and Creating Collaboration Opportunities" will take place.

In an informal and relaxed setting, some Italian professionals will share their knowledge, but above all, they aim to open a constructive dialogue with professionals in the Chinese interior design market and design sectors.